R85 000 donated to charity through Jack Halfon Photographic Auction

A sum of R85 000 was raised by Jack Halfon’s (CEO of Atlas Finance) photographic auction, the funds will be used to establish a library for Malatjlie, an impoverished community near Lanseria Airport.

The initiative is the brainchild of Halfon, a keen photographer, who published

a book of his photographs, entitled “Faces and Places”, in 2011 with all the profits of the sales

going to the charity. Another one of the charities Halfon’s company supports, is Chabad House’s Miracle Drive. “We like a portion of our funds to go to non-Jewish and preferably black causes through Miracle Drive’s programme, Grow Your Life.”

Rabbi David Masinter (of Chabad House) identified an informal,

impoverished settlement near Lanseria Airport. ” The South Africa-Israel Chamber
of Commerce approached Halfon to put on a charity auction of his best prints from “Faces and Places”. Stephan Welz & Co donated the space and auctioneer for the evening. Atlas Finance sponsored the printing and framing of the works and with co-sponsors Sasfin

Bank and Zendium, R85 000 was raised. This money will be used to buy a container and set up a library at Malatjlie.